What is a primary and secondary target market?
In the world of marketing, understanding your target audience is key. The primary target market is the main group of people a product or service is aimed at. They are the ones most likely to buy and benefit from what's being offered. On the other hand, the secondary target market is the next group that might be interested, though they aren't the main focus. These folks may still engage with the product or service, but they're not the priority.
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